BRAND VALUES - GOLDEN

Insight

Gaining insight into the complexity of a situation, problem or person, provides the capacity to gain an accurate and deep understanding of someone or something.

Insight

Gaining insight into the complexity of a situation, problem or person, provides the capacity to gain an accurate and deep understanding of someone or something.

Direction

The quality of being clear and easy to understand. Clearness or lucidity as to perception or understanding; freedom from indistinctness or ambiguity.

These golden values act as our guide for directing advocacy of our brand purpose and will help us create meaningful connections with leaders like you.

BRAND VALUES - SHADOW

Superiority​

This shadow drives us to gain the most knowledge and be the best. Whilst feeding our internal need, boosting our confidence and conviction, our clients also benefit from our absolute best.

Rebellion

Similar to being naughty, knowing that you are doing something ‘wrong’ or sticking it to the man. We can feed this in a healthy way by striving to do things differently for the purpose of creating a better outcome.

Control

Having a strong influence over our circumstances, territory, ourselves or others enables us to create a freeing sense of security, certainty, protection & safety.
Most individuals and all organisations view things from one side of coin. To be truly authentic, we must be aware of both our golden values & those parts of ourselves that lurk in the unconscious or we turn a blind eye to. We gain strength & self-awareness in acknowledging them, as they unconsciously direct our lives. They teach us about our challenges & to look for healthy ways to feed our subconscious needs.

What people are saying

Picture of “It all begins with an idea. Maybe you want to launch a business.”
“It all begins with an idea. Maybe you want to launch a business.”

Laurie Payton

Picture of “It all begins with an idea. Maybe you want to launch a business.”
“It all begins with an idea. Maybe you want to launch a business.”

Laurie Payton

Picture of “It all begins with an idea. Maybe you want to launch a business.”
“It all begins with an idea. Maybe you want to launch a business.”

Laurie Payton

Picture of “It all begins with an idea. Maybe you want to launch a business.”
“It all begins with an idea. Maybe you want to launch a business.”

Laurie Payton